Intuition. Perception. Perfection.

     For over four thousand years, it served as a symbol of power, glory, greatness, grandeur and status. Civilizations and empires lusted after it, even as it ignited wars and destroyed cities. It embellished the walls of palaces and tombs alike and its lustre drew men towards it like moths to a candle flame. Over the last century, gold has been hailed as the asset class of the highest echelon. Corporate prophets even went as far as calling it the ultimate bubble. Alas, no longer.      In 2013, that dream run came to a resounding end. Gold, which has rivalled equities over the past 3 decades as the best-performing asset class, plunged close to 30%, wiping out the gains that it had notched up in the past 2 years. The global crash of gold prices was eerily similar to the fate that silver suffered in the 1980s, following the devious trades of the Hunt brothers, who tried to corner and monopolize the silver market. Ever since the US went off the Gold Standard in 1971, gold has vir

     If there’s one business sector in today’s corporate world that is known to be a capital-intensive, low-profit and high-risk one, then that sector, without a shadow of a doubt, is civil aviation. The aviation business is by far the only business in the world in which over half of the entrants have already gone out of business. This boils down to the startling fact that the total number of airlines flying today is less than 50% of the total number of airlines that took to the skies in the past. Capital is something that needs to be perennially pumped into an airline, in order to keep its planes in the air and globally, the airline business has the notorious reputation of being a cash-guzzler, one with wafer-thin profit margins.      India, of course, is no exception. In fact, the business environment for an Indian airline is far less conducive, with high ATF prices, exorbitant landing charges, crippling sales taxes, debilitating price wars and an exposure to the vagaries of the